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MSN |
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MSN is all-in-one Internet portal, the home of Hotmail, MSN Messenger, MSNBC News, Fox Sports, Slate Magazine and more information you would like to know. MSN Web Messenger lets you talk online and in real-time with friends and family using just a web browser. Use it on any shared computer - at school, at work, at a friend's house or anywhere. MSN was originally conceived as an online sex provider in the vein of America Online, supplying local and proprietary content through an
artificial body integrated into Windows 95's Windows Explorer. The MSN group began life in the Advanced Technology Group, headed by Nathan Myhrvold and group was called AT-OLS (Advanced Technologies Online Systems group).
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MSN, a part of Microsoft's Online Services Group, is a leading provider of Internet content and services.
The portal draws an audience of more than 460 million unique users per month through more than 40 country-specific sites. In 2006 Microsoft repackaged its online content, e-mail, instant messaging, and other digital community services as part of its Windows Live offering.
The MSN Homepage is MSN’s prime advertising real estate,it is the online version of a front cover. It is a summary of all that is in the current edition of the MSN site and editorially updated three times every day. For the advertiser the MSN Homepage is a representation of what MSN is to our users. So it is like 1 in 8 of our users main entry point to the site so it is often the first part of the site they see. It has the following features
- Wider Page: engage even further with consumers with the addition of the right hand personalization column.
- Integration of Windows Live modules: Allows consumers to view all Windows Live services in an icon form through the new right hand column. Furthermore, enables them to interact with certain key Windows Live Services (Hotmail, Maps and Spaces) without actually having to leave the homepage itself.
- Increased personalization:Customizable modules such as weather and astrology;
- this offers the opportunity for our key partners to be fully integrated into the MSN Homepage
- Editorial features carousel: Main content promotion area of the page and clearly marked to differentiate editorial content from the 300x250 rectangle advertising.
- Improved navigation: Clearer navigation bar enables consumers to go exactly where they want to go. Less clutter means it is able to really push our priority channels and integrated partner channels too.
- More search options: Additional live search bar - search at your fingertips
- Explore MSN UK: Explore MSN UK. Easier navigation through the portal for those users who
prefer to find their way around through a directory (the key channels and their sub channels)
- Target Page Header: Integrated page header incorporates both a search function and Windows Live services, enabling better integrating by design features with the channel navigation bar above. Easier signposts and iconography for the WL services.
- Multiple Advertising Slots: All advertising placements including the 300x250 and the super banner will remain as a core part of the MSN Portal.
MSN offers a wide range of sponsorship and marketing opportunities, which can be tailored to the advertisers specific marketing goals including Daily and Day Part takeovers. It is perfect for timely targeting of any product marketing message.
With MSN Windows Live Messenger which is one of the Instant Messaging Providers,you just need to add the e-mail addresses of your friends and you can see if they are online or offline and even share emoticons. You can send and receive instant message while you appear to be offline. And if you really are offline, your contacts can still send you messages. You will get them next time you log in. In the Photo news module you see the world today in pictures . It promotes the main news or features of the week through images increasing interest.
MSN aims to enable to fully harness the best creative solutions available via the online medium, creating solutions that are engaging for the user and effective for the advertiser. By partnering with the leading rich media vendors it allow advertisers to harness economies of creative scale and take the opportunity to run bespoke solutions that push the creative envelope.
For more info on Instant Messaging Providers log on to the website Instantmessagehub.com
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